What is a boilerplate in a press release?

A boilerplate in a press release is a standardized block of text that provides background information about a company, organization, or individual. It typically includes a brief overview of the entity, its mission, key accomplishments, and any other relevant details that may be of interest to the media or the public.

The boilerplate is usually located at the end of a press release and is designed to give journalists and readers a quick snapshot of who the entity is and what they do. It is often used to save time and ensure consistency in media coverage of the entity.

Boilerplates are important because they help establish credibility and provide context for the information presented in the press release. They can also be used for branding and marketing purposes, as they can help reinforce key messaging and positioning of the entity.